American creative designer and founder of the Milan-based fashion label Off-White, Virgil Abloh, has partnered with Swedish ready-to-assemble furniture company IKEA to redesign their iconic blue FRAKTA bag.
Abloh commented 'We're in a moment where IKEA is transcending, and people are bringing this "do it yourself" culture to the blue bag. What I'm most interested in is doing that process in partnership with the brand. It's allowing me to put my opinion on a classic. It's unique, and distinctly as much Off-White as it's IKEA'.