Collaborations

Virgil Abloh redesigns the IKEA bag


08 06 2017

American creative designer and founder of the Milan-based fashion label Off-White, The Estate Of Virgil Abloh, has partnered with Swedish ready-to-assemble furniture company IKEA to redesign their iconic blue FRAKTA bag.

Abloh commented 'We're in a moment where IKEA is transcending, and people are bringing this "do it yourself" culture to the blue bag. What I'm most interested in is doing that process in partnership with the brand. It's allowing me to put my opinion on a classic. It's unique, and distinctly as much Off-White as it's IKEA'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.